Grow Your Email List with a SuperCollector™

A SuperCollector™ is a lead generation tool that collects contact information from prospective customers visiting your website in exchange for something of value. It works much like a salesperson in a retail store who may intervene during your shopping experience to provide helpful information.

These new contacts are then added directly to your email subscriber list, which gives you the opportunity to follow up with information about your business, promotions, product or service introductions, and more.

Types of SuperCollectors

SuperCollectors come in a variety of types and sizes, with various behavior options (when and where it will appear). Once we identify your goals and discuss your audience, we will strategize the best approach for your business.

Here are some examples of successful SuperCollectors. (THIS IS WHERE THE IMAGES are)

The Full-Page SuperCollector

Imagine a designated greeter that handles walk-in traffic to your business. The full-page SuperCollector does the same thing for your website by taking up the whole page with an irresistible offer. It can appear upon first visit, when a web visitor is leaving your site—or even only on specific pages. The way it behaves is flexible.

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The Original SuperCollector

We call this one “The Original” because it’s hands-down the most effective email collector we offer—600% more effective than a static join form that sits on your page in the header or footer. This one doesn’t take up the entire page, but is less in-your-face while still remaining attention-grabbing.

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The Helper SuperCollector

Even more subtle is this smaller SuperCollector that arrives more discreetly on the edges of your user’s browsing experience. This type is most effective when it appears alongside relevant information on your website, offering a complementary offer for additional information or follow-up. Used that way, it’s highly effective in converting visitors into subscribers.

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The Top or Bottom Bar SuperCollector

If subtlety is the best fit for your business and audience, a top or bottom bar SuperCollector can be highly effective—and nearly as successful as the original SuperCollector for the right audience. A top bar collector sits above your content, making sure it doesn’t cover up any of the navigation on your website. Used as a bottom bar SuperCollector, you’ll find it anchored to the base of a user’s browser window, staying visible even when scrolling. Even better, the bottom bar collector slowly rises as a noticeable yet unobtrusive method to add visitors to your email list.

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Elements of a Successful SuperCollector

Creating a customized experience for your target audience will maximize the impact of your SuperCollector. Here are elements we discuss when strategizing what will work best for your business.

Value-Oriented Offers

Giving away contact information isn’t something prospects do lightly. Entice visitors by clearly communicating what they gain by subscribing—whether it’s a discount, exclusive insights, or free resources. The value offered should align with your audience’s needs and interests and pose a perfect demonstration that you really get them.

Clear and Concise Design

Keep SuperCollectors short and focused. Typically, asking for just a name and email address reduces friction and increases the chances of sign-ups.

Eye-Catching CTA Buttons

Use strong, action-oriented language like "Get Your Free Guide" or "Unlock Your Discount” for the call-to-action (CTA). A contrasting button color also helps make the CTA stand out visually.

Timing and Placement

There are dozens of options when it comes to the timing and placement of your SuperCollector. But getting it right for your audience is important to avoid interruptions while still prompting engagement. For one business, using a SuperCollector at exit intent is the best strategy. For others, it could be based on length of time on a page, percent of scroll, or even number of pages viewed. We will customize the perfect user experience for your business.

Personalization and Segmentation

Allow subscribers to indicate their preferences (like product types or content interests) on the SuperCollector. This enables you to segment your list more effectively and deliver personalized content that resonates with different subscriber groups.

By creating compelling SuperCollectors and segmenting your list, you can foster meaningful relationships with leads, which often leads to higher engagement, click-through rates, and conversions.

How it works

Keeping the elements of a successful SuperCollector in mind, here’s generally how it will work on your website:

  1. A prospective customer visits your website.
  2. They’re greeted at the perfect time by your customized SuperCollector.
  3. Your prospect feels that what you’re offering provides enough value, so they enter their first name and email address.
  4. The contact information is added to your email list, and an email automatically sends to the new subscriber, welcoming them to your list and delivering on the offer.
  5. Now is a good opportunity to send a series of emails educating the subscriber about your business, products and services, and more.

Well done! The lines of communication are officially open, and you can reach out regularly with updates and news.

Pricing

Frequently Asked Questions

What is a SuperCollector?

A SuperCollector is an expertly-designed form that encourages website visitors to subscribe to an email marketing list. These forms, also called opt-in forms or lead magnets, typically ask for a name and email address in exchange for something of value. This could be a discount, a free ebook, or access to exclusive content.

Why is a SuperCollector important for my business?

SuperCollectors play a pivotal role in building a high-quality email list, as they enable you to capture leads who have already shown interest in your product or service. By obtaining explicit consent from potential subscribers, you’re also setting the foundation for a more engaged audience, which is likely to lead to higher open and click-through rates in your campaigns. Furthermore, with the contact information collected, you can segment and personalize your email campaigns, delivering content that aligns with each lead’s preferences or stage in the buyer journey. This kind of targeted communication is often what transforms warm leads into loyal, paying customers.

Can you A/B test SuperCollectors?

Absolutely! In fact, A/B testing a SuperCollector is usually the best strategy. You can test copy, offers, design, timing and location of the form, and more.

Can I use more than one SuperCollector?

Yes! Sometimes, this is the most strategic approach to maximize the effectiveness of a SuperCollector. If your business caters to more than one target audience, placing different SuperCollectors on various target-specific web pages can lead to the most success.

What results can I expect?

You can expect a constant flow of new subscribers to your email list. The nationwide average for converting web visitors into subscribers is 1%. However, we are not average. We will convert at least 1.5–2% of your web traffic.